It is clear that social media is an arena of war between different trends. Forecasting trends helps with being prepared for the next level of changes, owning the top position in social media. Although there are a bunch of trends that could be seen from different aspects, here are five social media trends.
1- Picking up new audiences on creators’ comments
Comments are an inevitable part of social posts. Now, some brands use a subtle strategy to put themselves in front of new audiences: commenting on other people’s posts, especially on creator content. This strategy could enhance brand awareness.
This technique is becoming more popular very quickly. However, professional brands are strategically commenting on creator content; thereby, they can select community members while exposing their brand to new audiences. Around 41% of organizations have been testing proactive engagements. Also, engagement increases 1.6 times when the original creator replies to a brand’s comment.
Commenting on an original post older than 24 hours significantly decreases engagement. The comment length should be moderate; it should be neither too long nor too short. To achieve the highest engagement, a comment length between 10 and 99 characters is recommended. Violating this criterion, including emoji-only comments, could prevent you from reaching your goal. In addition, using relevant and engaging language in comments can further increase interaction and audience interest.
2- Bursting AI’s Role in Social Media
Nowadays, we hear about AI everywhere. Alongside this, evolving technology is becoming integrated into social platforms more and more. The efficiency of AI is incredibly increasing. Reducing creative fatigue could be an interesting use of AI. Automation, personalization, engagement, content creation, as well as ad targeting, are other advantages of this cutting-edge technology.
We are living in an era in which AI is considered a major asset. Today, 69% of marketers understand that AI can create job opportunities. Currently, numerous generative AI tools are being adopted by social marketers to create and foster new ideas. Specifically, media content creation using generative AI is growing dramatically. In 2024, social marketers are doubling down on generative AI, from writing captions and translating scripts to creating images and drafting influencer proposals.
Surprisingly, organizations with strict compliance rules and privacy policies in heavily regulated industries like government, finance, and healthcare are now using AI more than those in loosely regulated industries. This shows that AI for content creation has become standard practice in social media. Evolving continuously, the role of AI in automating creative tasks is expected to expand even further.
3- Dominance of Micro-Communities & De-Influencing
As trust in traditional influencers’ credibility declines, authenticity in smaller, niche communities is getting more attention from users. In 2025, micro-influencers and online groups will dominate brand perception.
According to Tameka Bazile, Social and Content Strategist, “Brands and creators are taking to real live events that are extensions of the communities they create online… these communities are steeped in culture.” This indicates that niche communities extend beyond the screen. For example, 222 provides curated experiences in real life.
Consumers are looking for their community online. The key factor is investing in specialized trends or niche interests that align with your audience. Subcultures across networks are crucial. Also, collaboration with creators and influencers is helpful in enhancing community engagement. By fostering real-world connections alongside online interactions, brands can build deeper and more loyal communities.
4- Bold Presence of Video
Although many things are changing in social media, video still holds its position. Different emerging video formats such as TikTok, Instagram Reels, and YouTube Shorts indicate that video content is a priority across networks. Video content is so influential that even long-form video is being boosted.
To connect with your audience and reach new followers, offering short-form video is known as one of the best strategies. On the other hand, long-form video is making a resurgence. Over the past few years, social media platforms such as TikTok, Instagram, LinkedIn, and YouTube have all extended their video length limits. For example, as of October 2024, YouTube Shorts can now be up to three minutes long. Additionally, the 2025 Index found that YouTube is one of the top three platforms where people have social media profiles. Instagram Reels range from 15 to 90 seconds, while TikTok videos can be anywhere from three seconds to 10 minutes long.
Considering the availability of video almost everywhere, producing videos that align with your brand and audience is more efficient. Although video may require a bigger investment, it is feasible. This is because you can maximize your budget by repurposing, adapting, and cross-posting video content across different networks. For example, if you have a podcast on YouTube, you can promote your longer-form videos using short-form content on Threads, Reels, or TikTok. By strategically repurposing content, brands can maintain consistency and engagement across multiple platforms.
5- Importance of Quality in Product, Commerce, and Customer Care
Nobody can ignore the crucial role of quality products and services. Poor quality can ruin the most creative social posts. In 2025, social media will affect commerce and customer care more. More than 60% of customers are attracted to quality products or services from their favorite brands on social media.
Professionals know that the buyer journey exists on social media and extends beyond posts, carousels, and short-form videos. Clearly, brands are shaping holistic customer experiences. Soon, commerce and customer care will be influenced by social media even more. Customer care teams that provide support and assistance are familiar with high-volume inboxes and managing social inquiries across networks. 73% of social users agree that if a brand doesn’t respond on social, they’ll buy from a competitor. This shows that responding quickly is crucial.
According to Index reports from 2022 and 2023, nearly three-quarters of consumers expect a response within 24 hours or sooner. Customer care standards are growing considerably. Users now seek premier experiences on social media, and consumers believe that companies should offer personalized customer service. Meeting these expectations not only improves customer satisfaction but also enhances brand loyalty.
